Challenge:
With an install base of more than 10 billion products, USB is the most successful interconnect in the history of personal computing, and VTM has been supporting the USB-IF, the organization behind the technology, since nearly the beginning. Long before most consumers came to rely on USB, VTM was working behind the scenes with the USB-IF to pave the way for the launch of USB 2.0 to the world. We’ve been there as a partner with the USB-IF ever since, through the introduction of Wireless USB, USB 3.0, and numerous enhancements to USB technology.
Solution:
VTM helped to create the gold standard in industry compliance and logo programs. We’ve worked with the USB-IF to develop successful marketing and retail programs, promote USB technologies at trade, industry events, Developers Conferences, and coordinate developer meetings held six times per year. The USB-IF and VTM work together to reach a global audience on a limited budget.
Result:
Together, we have successfully launched the latest iterations of USB and spurred a booming ecosystem of developers, manufacturers, retailers and consumers.
Quote:
“USB is the most successful peripheral connection in the history of computing. VTM has contributed to our success by consistently delivering exceptional service. They always go the extra mile.”- Jeff Ravencraft, USB Implementers Forum President and Chairman